Course Outline
Learning Outcomes
In the modern, constantly changing, economic, social and technological environment, new opportunities for development are created and, at the same time, new risks are presented.
The aim of the course is to understand the concepts of innovation and entrepreneurship and to investigate their role in the effective operation of tourism businesses.
General Competencies
- Information on general matters of business organization and operation.
- Information on issues related to the technical and financial support of businesses.
- Acquiring knowledge in matters related to the technical and financial situation of the tourism industry.
- Enhancing creativity by implementing business plans.
- Development of research capacity in a business environment.
- Development of skills to undertake entrepreneurial action.
Syllabus
Conceptual approach and further analysis of innovation and entrepreneurship.
Investigation of the position of entrepreneurship in the modern economic development and the impact of innovation both on tourism businesses in general and, in particular, on hotel businesses. Creating a new business.
Development of a business plan of action (description of the business, market and competition, determination of the operational organization, financing needs, controls and ways of evaluating the business and the entrepreneur).