Course Outline
Learning Outcomes
After successful completion of the course, students will be able to:
-To know the hotel organizational framework.
-To know the operation and the special charachteristics of the international hotel brands.
-To understand the hotel terminology
-To be able to handle agreements with Tour Operators, Bed Banks, DMC’s etc.
-To recognize the special charachteristics of hotel clientele.
-To know how to promote the hotel and to maximize profit.
-To understand the aim and the usefulness of hotel information systems.
-Understand the theories and research activities of Business Policy & Strategy in Tourism Enterprises and Organizations.
-To understand the external environment of tourism businesses and organizations.
-To understand the areas of competitive advantage creation by tourism enterprises.
-Examine the uncertain environment in which tourism businesses and organizations operate.
-Identify key issues and problems in complex situations, and propose appropriate strategies.
General Competencies
Search for, analysis and synthesis of data and information, with the use of the necessary technology
Adapting to new situations
Decision-making
Working independently
Team work
Project planning and management
Production of free, creative and inductive thinking
Syllabus
- Features of hotel product. Hotel departments.
- International Hotel Brands
- Sales Department. Agreements, Contracts.
- Rooms Division
- Food and Beverage
- Customer Relationship Management
- Hotel Management Software (PMS, CRS, CRM, RMS, POS)
- Strategic Management for tourism businesses and organisations.
- Strategic Competitive Advantage for tourism businesses and organisations.
- Analysis and Selection of Strategies for tourism businesses and organisations.
- Tourism Organizations in the modern environment.
- Strategy for Destination Management Organizations (DMO)
- Contemporary issues in the management of Destination Management Organisations (DMOs)