Course Outline
Learning Outcomes
The purpose of the course is the acquisition of knowledge by postgraduate students with the main goal of creating executives capable of applying knowledge and practices regarding the modern organization, overall management, control and crisis management of conference events as well as other types of events.
After successful completion of the course the student will be able to:
- Distinguishes all types of events (Events)
- Identifies and analyzes the market structure of business events (MICE tourism)
- Recognizes and analyzes the structure of the conference market
- Manages the components of a conference event
- Recognizes the methods of providing conference services.
- Performs all required actions at all stages of organizing a conference event
- Handles modern conference organizing programs and platforms
- Uses digital transformation to organize modern conferences and events (Hybrid, Virtual)
- Organizes conferences of all types: Hybrid, Virtual, In Person, Green
- Organizes modern ecological, sustainable conferences
- Selects the most appropriate forms of presentation and promotion of a conference.
- Effectively manages crises that may arise, before or during a conference event (crisis management).
General Competencies
- Autonomous Work
- Teamwork
- Respect for diversity and multiculturalism
- Exercise criticism and self-criticism
- Adaptation to new situations
- Promotion of free, creative and inductive thinking
Syllabus
Theoretical approach to the concepts of events, business events and mice tourism.
The effects and impacts of MICE tourism and in particular conference tourism on the destination. Statistics and Greece’s position on the world conference map.
Types and characteristics of corporate meetings and business trips, incentive trips, exhibitions and conferences. Market analysis of professional events with an emphasis on market analysis of conference and exhibition tourism. The organizational process of incentive and exhibition tourism.
The process of undertaking an international conference event (Bidding) and the role of Convention and Visitors Bureaus (CVB). Marketing of the conference event, funding sources and sponsors.
Organization of modern conferences and events: Hybrid, Virtual, In person.
Organization of Sustainable Conferences and Events – Green Meetings & Events
The process of complete organization, conduct and reporting of a scientific conference: Evaluation and selection of the professional conference organizer (PCO) by the organizing body, organizational structure of the PCO, services provided by the PCO and the cooperation contract between them.
The conference organizer’s cooperation with the hotels: the hotel selection process, the negotiation policy, the assignment of the event and the cooperation contract. Conducting and debriefing the conference event
Cooperation of the conference organizer with all cooperating Suppliers: Transport and movement companies for delegates, Conference Centers and Spaces (Venues), Modern Technological Equipment and technical specifications of facilities and equipment and way of cooperation with technical support companies.
The organizational process of the conference in stages and schedule of actions.
Management of the scientific part of the conference: Communication with delegates, invited speakers-coordinators-presidents of roundtables. Actions during the conference.
Crisis Management – Crisis Management. Actions before, during and after the end of the conference.