Course Outline
Learning Outcomes
This course aims to acquire knowledge related to the administration, organization and operation of tourism enterprises. Upon completion of the learning process, the student will be able to:
- know the basic principles that characterize the management of tourism businesses
- understand the specifics of the nature and operation of tourism services.
- understand the complexity of the tourism industry and the basic characteristics of the businesses involved in the production of tourism products and services.
- identify business functions in the provision of hosting, transportation and agency services.
- understands the importance of human resource management in any type of tourism business.
- recognizes leadership systems in the environment of a tourism business.
- analyzes the factors that affect the quality of operation of tourism businesses.
- recognizes the issues that arise due to the participation of the tourist/customer in the production and consumption of tourist services.
- knows modern techniques and methods in the management of tourism businesses.
- applies modern methods of promotion and distribution of tourism products and services.
recognizes the importance of new technologies in tourism management.
General Competences
- Search for, analysis and synthesis of data and information, with the use of the necessary technology
- Adapting to new situations
- Decision-making
- Working independently
- Teamwork
- Respect for difference and multiculturalism
- Respect for the natural environment
Syllabus
Tourism, as a socio-economic activity, has important particularities that greatly affect the operation and management of tourism enterprises. In particular, the provision of tourism services requires the coexistence of producers and consumers (tourists) with the result that the latter participate and actively influence the production and consumption of tourism services. The aim of the course is to present and analyze the administrative techniques and methods that tourism enterprises must adopt in order to better manage the issues arising from the particular characteristics, the complexity of the nature and production of tourism services, the change of consumption patterns, but also the constantly changing external environment.
Basic Modules
- Scientific approaches to management
- Characteristics of tourist demand and tourist supply
- The environment of the tourism businesses
- Organization, structure and operations of hospitality businesses
- Organization, structure and operations of tourist transport
- Organization, structure and operations of travel organizations and agencies
- Human resource management in tourism businesses
- New technologies and internet in the composition and distribution of tourism products and services
- Digital transformation of tourism businesses
- Revenue management in tourism businesses
- Special topics in tourism entrepreneurship: small and medium-sized enterprises, family enterprises, sharing economy
- Corporate social responsibility of tourism businesses