Purpose – Object

This MSc aims to provide specialized training in scientific methods of innovation, entrepreneurship in tourism and local development.

The provision of high quality education in the scientific fields of the MSc will contribute significantly to the successful professional careers of its graduates, giving them the necessary knowledge and skills to evolve as executives in businesses and organisations, to take on management and advisory roles in research and development departments, to work as independent expert consultants in entrepreneurship in tourism and local development, to work as expert executives in business development and innovation in tourism and local development, and to develop their skills and competences in the field of tourism and innovation.

The object of the Postgraduate Programme is Innovation and Entrepreneurship in the field of tourism and local development.

The MSc in Innovation and Entrepreneurship in Tourism and Local Development provides young scientists, executives of enterprises and institutions and employees of local authorities with an integrated view on the establishment, operation, development and restructuring of business activities, in terms of innovative behaviour, the use of available economic and technological development tools and change management.

The MSc delves into operational issues, such as the management and organisation of tourism businesses, innovation, marketing, management of alternative forms of tourism, financing, local development through culture and tourism, digital transformation and the use of technology, as well as the design of sustainable tourism destinations.